Britannist

g hall

Some of the ads are better then the programmes

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"That government is best which governs least."
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Britannist

I've heard people say that before.

In Italy, they used to show the evening's advertisements as one programme - which apparently topped the ratings.

tito

What?!?!?!?!

What in the world does it have to do with the government, or any of its bodies, how many adverts can be shown?

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Like The Roman

I think we both will find this disturbing, but I agree.

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harryaldridge

Of course, it has been shown that most people cannot remember more than something like 3 adverts from a single ad break. So even if all restrictions were lifted, the channels should soon work out that having fewer ads would work out best as they could charge more for them.

The big broadcasters like the regulation though, i imagine, since they can demand higher fees. when advertising demand exceeds the available supply on all the channels, those with the largest audence shares can offer a better £/impressions value and so squeeze the ad revenues. Increasing the supply by lifting restrictions will simply devalue the existing capacity and so reduce the marginal ad revenue. The burden is borne by viewers who have to see more ads - i.e. more revenue in total but less revenue per ad minute. Greater restrictions on ad capacity would reduce overall revenue but increase revenue per ad minute.

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g hall

It is about revenue as the merged ITV is under a lot of pressure as other media streams mean that it cannot charge the high prices it used to do as it no longer delivers the audience size required as digital channels have fragmented the market
These means the restrictions place on ITV after the takeovers and mergers the are being relaxed

__________________
"That government is best which governs least."
"This is a sharp Medicine, but it is a Physician for all diseases and miseries".
"To be "matter of fact" about the world is to blunder into fantasy --and dull fantasy at that, as the real world is strange and wonderful."
TANSTAAFL TANJ