Well, lying, spin, whatever you want to call it, seems to be the hot thing now. You need a leader who is kind of good looking (not very hopeful for Tories when Cameron is the best looking man to be leader, but when you see Howard and Hague you realise he probably is) and is willing to play the game, rather than do what is best.
Brown getting hammered showed that spin is more important, the papers matter more than the substance.



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