Article in the Grauniad showing support for GB:
Quote:
Supporters of Gordon Brown will today move to dispel concerns about his electoral appeal, by highlighting a survey showing that "opinion leaders" believe he is outperforming David Cameron on key indicators.
According to Opinion Leader Research's poll of 100 figures in business, politics, the media and charities, Mr Brown was considered to have significantly more integrity (by 82% to 59%) than the Conservative leader and was more widely judged to "understand ordinary life" (49% to 30%). Asked who would set the UK in a better direction as prime minister, 46% chose Mr Brown, while 34% picked Mr Cameron.
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http://www.guardian.co.uk/guardianpo...021429,00.html
But Guido Fawkes has checked out the background:
Quote:
Who conducted this highly scientific "survey"? None other than Opinion Leader Research run by Deborah Mattinson, the long time Labour Party consultant who is now Gordon Brown's unofficial pollster and sits on the advisory committee of the Smith Institute - alongside the veteran U.S. pollster Bob Shrum. It was Shrum's anti-Cameron advice to the Sith that forced the Charity Commission's official investigation. Guido wonders why a non-partisan, non-political, educational charity has so many pollsters involved?
Mattinson has plenty of previous, she was wheeled out by the dark forces of the Sith the last time Brown's negative ratings caused rumblings. Popping up in the Times with an article claiming, ironically, that it was all spin and that Gordon is in fact a popular guy.
Of course surveying "opinion leaders" is completely subjective and easily manipulated to give the required answers. Mattinson's clients know it, but since her clients include Defra, the Department of Education and Science, the Department for Work and Pensions and coincidentally HM Treasury, you can be sure she knows where her bread is buttered and what they want to hear.
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http://5thnovember.blogspot.com/
I often think I could not be surprised by the level to which Nu / BluLab will sink, but I seem to be proved wrong on a daiily basis!