Originally Posted by Michael Heaver

In my opinion, the logo needs to be become more modern. UKIP shouldn't be about the pound anymore, we need a more broadly appealing logo which represents our full raft of policies. What this is, as of yet, I’m not sure. It needs to look to the future though.

The pound logo, in my experience, simply plays up people's pre-conceived ideas of UKIP as a bunch of obsessive Little Englanders who are totally irrelevant when it comes to any issue which doesn’t involve the EU. If we are to make serious progress, this must change.