Is this anything to do with this EU funded stuff.
https://www.3dtv-research.org/
I remember an article a while back, saying they thought this would be ready for the home in 10 years.
It wouldn't surprise me if a company rendered the whole project totally a waste of money, by beating them to the punch by a number of years.
On the other hand, Philips are pretty cosy with the EU, so they may be the beneficaries of the taxpayer funded project.