Stop our local party branches being controlled by fruitcakes and loonies.
The public wants to identify with people like themselves. You can get dozens to a public meeting if you're lucky, but it only takes one idiot talking about Jewish money (my branch treasurer) or Bilderbergers or treason or Illuminati or green lizards or defunct mediaeval laws and they will walk away.
I'll bet there isn't a UKIP Man Utd supporters club, but more people watch Man Utd on TV than vote UKIP. Fact.
More people in the average constituency know the names of their favourite football team than the name of the local political candidate.
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When in Woking do as the Wokes do.
"I do not wish to form my opinions by thoughtlessly quoting others; I wish others to support their opinions by sensibly quoting me." Paul Wesson (Aardvark) 13th April 2008
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