2. Identify the type of terrorists you face, and know your enemy as well as you possibly can. Although tactics may be similar, strategies for dealing with practical vs. apocalyptic terrorists can differ widely. Practical terrorists may have legitimate grievances that deserve consideration, although their methods cannot be tolerated. Apocalyptic terrorists, no matter their rhetoric, seek your destruction and must be killed to the last man. The apt metaphor is cancer: you cannot hope for success if you only cut out part of the tumor. For the apocalyptic terrorist, evading your efforts can easily be turned into a public triumph. Our bloodiest successes will create far fewer terrorists and sympathizers than our failures.
11. Never listen to those who warn that ferocity on our part reduces us to the level of the terrorists. That is the argument of the campus, not of the battlefield, and it insults America's service members and the American people. Historically, we have proven, time after time, that we can do a tough, dirty job for our country without any damage to our nation's moral fabric (Hiroshima and Nagasaki did not interfere with American democracy, values or behavior).
16. Do not worry about alienating already-hostile populations
21. Impress upon the minds of terrorists and potential terrorists everywhere, and upon the populations and governments inclined to support them, that American retaliation will be powerful and uncompromising. You will never deter fanatics, but you can frighten those who might support, harbor or attempt to use terrorists for their own ends. Our basic task in the world today is to restore a sense of American power, capabilities and resolve. We must be hard, or we will be struck wherever we are soft. It is folly for charity to precede victory. First win, then unclench your fist.
22. Do everything possible to make terrorists and their active supporters live in terror themselves. Turn the tide psychologically and practically. While this will not deter hard-core apocalyptic terrorists, it will dissipate their energies as they try to defend themselves and fear will deter many less-committed supporters of terror. Do not be distracted by the baggage of the term assassination. This is a war. The enemy, whether a hijacker or a financier, violates the laws of war by his refusal to wear a uniform and by purposely targeting civilians. He is by definition a war criminal. On our soil, he is either a spy or a saboteur, and not entitled to the protections of the U.S. Constitution. Those who abet terrorists must grow afraid to turn out the lights to go to sleep.
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