The real problem with the Tories, is they have become used to losing to Labour. They are almost in awe of Labour in a way and unlike Blair, who carved out his own image, based on playing on the things that were wrong with the UK, they have tried to immitate Labour.
It's a bit like Labour trying to be like Majors Tories, just as people were sick of them and wanted a change in direction. If Blair had done that, they would not have won, or if they had it would have been by a weak enough margin to disable them.
Labour got fed up of losing to the Tories and went on the offensive, with Blair destroying the party in the process, but they were desperate enough to let him.
Cameron is destroying the Tories, but totally weak and out of tune with the real concerns of the public. This is why they still can't a dsicredited Labour party that most people are sick of.
The harsh reality though, is Cameron knows he can only promise what Labour are already doing, because the orders come from Brussels in the main now. They had a taste of the slap down at the last GE, when Howard was told he couldn't do certain things that he promised.
British politics is in a horrible mess. No wonder the public is switching off.
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