Greetings progcon. I doubt the amount of money being spent is any sort of scale as to an expected result. During the Preston by-election campaign many years ago, UKIP spent about ten grand, and polled just 450 votes or so, so costing UKIP £22 or so per vote. I know that was a long time ago, well, actually 5 or 6 years ago, but we should not assume that money spent equals votes cast. With Farage's high-profile, that alone would be all that UKIP needs.
And yes, questions (what, MORE questions??) will have to be asked if Farage does not deliver. I would have thought that this being a sort of Tory rebel constituency, that most Tories would be happy as long as their candidate is equally as rebellious as the previous occupant, thus removing a need for another party to represent them. Remember, these are TORY voters we are talking about - rational and coherent thinking does not come into it!
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