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This is a propaganda attack, pure and simple.
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A combination of propaganda and using some of the concerns of UKIP members against them. When people began to express concern over a flood of Eastern Europeans after the recent additions to the EU, this was labeled as xenophobia and hate-mongering, rather than a legitimate issue of a people who felt that a distant bureacracy was telling them to open the gates without thought for how the cheaper labor would impact their own jobs. It is an old technique to paint one's opponent as ignorant, backwards, and filled with old-fashioned beliefs If they are successful enough at it, it will cost UKIP possible future supporters and some of the present ranks too.
Are there debates in the UK, where members of various parties argue on national television to help the public become aware of their platform? Something like that might be helpful to crush the stereotype of the UKIP member that they are trying to create. Also, does the UKIP have spokespeople of different race? Adding more faces to the party to go along with the traditional "British" might be good, a way to declare that Britain is not only not opposed to immigrants, but that it welcomes them from anywhere, as long as they enter the country according to the rule of British law and not that of the EU.
I know BNP supporters will disagree with me, but from across the ocean it looks like they are hurting far more than they are helping. Just the very mention of their name gets people going with denials of any affiliation, so I would say they are within an inch of becoming political poison.